You can talk about innovation without resorting to cliches
A cliché is fresh for a day.
Ken Gordon Wed, 11 Jul 2018
Clichés aren’t born as clichés. They come into the world as poetry, a new way of talking and thinking and seeing. The first person to say “kick the bucket” to mean “die” was onto something big.
Then a few people adopt the term. For a brief while, using it becomes an exercise in linguistic hipness.
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