Will Lion's Lance Armstrong gamble pay off?
A comms and reputation management expert assesses the promo tour so far.
Can a drugs-cheat find redemption via promoting alcohol?
Can a booze company find cut-through in the jaded media environment with a controversial campaign?
Lance Armstrong is in New Zealand as a guest of Kirin-owned Lion, which includes Steinlager, Speights and Lion Red in its stable.
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Will Lion's Lance Armstrong gamble pay off?
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