Will Lion's Lance Armstrong gamble pay off?
A comms and reputation management expert assesses the promo tour so far.
Can a drugs-cheat find redemption via promoting alcohol?
Can a booze company find cut-through in the jaded media environment with a controversial campaign?
Lance Armstrong is in New Zealand as a guest of Kirin-owned Lion, which includes Steinlager, Speights and Lion Red in its stable.
A
Want to read more? It's easy.
Choose your best value subscription option
Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
NZ$399.00 / yearly
Monthly Premium Online Subscription
NZ$44.95 / monthly
Smartphone Only Subscription
NZ$24.95 / monthly
Premium Group Membership 10 Users
NZ$350+GST / monthly
$35 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$600+GST / monthly
$30 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1250+GST / monthly
$25 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$1875+GST / monthly
$18.75 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
Already have an account? Login
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Will Lion's Lance Armstrong gamble pay off?
64010