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Why NZ business needs to understand the Asian perspective


Perceptions of whistle blowing was just one cultural driver to emerge from NZ Asian Leaders' recent session, ‘How NZ Asian Leaders can help to restore NZ's lucrative food safety reputation.'

Jamie Ball
Wed, 11 Jun 2014

Fonterra’s precautionary recall of its milk powder last August was perceived quite differently in Asia from New Zealand, something many New Zealanders didn't realise.

That's one of the conclusions that resulted from a  New Zealand Asian Leaders’ recent session, ‘How NZ Asian Leaders can help

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Jamie Ball
Wed, 11 Jun 2014
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Why NZ business needs to understand the Asian perspective
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