Why Intuit targets lower-value customers
Intuit wants to grow as its customers grow.
Hot Topic
EARNINGS
US-based Intuit, Xero’s key competitor, is focusing much of its marketing efforts on attracting lower-value customers to its QuickBooks Online Self-Employed product.
That can be seen in the fact that Intuit’s subscriber numbers are growing at a much faster pace than revenue.
In the three
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Jenny Ruth
Tue, 04 Jul 2017
Tue, 04 Jul 2017
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Why Intuit targets lower-value customers
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