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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
1 mins to read

Why ad spend figures must adapt to market realities

Victoria Young
Thu, 20 Mar 2014

The Advertising Standards Authority figures released yesterday revealed marketers spend most of their budgets on TV, with newspapers and internet advertising coming second and third.

However, one ad man says the reporting of these categories is basic and fragmentation of the media means

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Victoria Young
Thu, 20 Mar 2014
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Why ad spend figures must adapt to market realities
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