What marketing pros say 2014 will bring
ASB's Anna Curzon says the notion of content being king is “old dogs, new tricks territory.”
This year the marketing industry saw big new rebrands from most of the banks, a scary slip in TV viewership and, of course, the rise and rise of mobile.
NBR ONLINE asked top marketers in three different categories; banking, media and alcohol, what they thought 2014 might
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Victoria Young
Fri, 27 Dec 2013
Fri, 27 Dec 2013
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What marketing pros say 2014 will bring
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