Was Mighty River right to rebrand to Mercury?
Branding expert questions choice of logo; subscribers weigh in. With special feature audio.
Mighty River Power was right to rebrand as Mercury [NZX:MCY] but its logo doesn’t quite hit the mark, a branding expert believes.
The power company changed its name and stock ticker on Friday to combine its generation arm and its retail arm, Mercury Energy, into one – Mercury NZ.
The company said
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Calida Smylie
Wed, 03 Aug 2016
Wed, 03 Aug 2016
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Was Mighty River right to rebrand to Mercury?
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