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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
2 mins to read

US firm blocks Kiwi infant formula co from brand name

The spelling is different but they sound the same, commissioner finds. 
 
Victoria Young talks about the latest trademark stoush on NBR Radio, and on demand on MyNBR Radio.

Victoria Young
Thu, 14 May 2015

American-based hand sanitiser giant Purell has blocked a Kiwi infant formula company from using a similar name.

NZ New Paradise – which produces colostrum, infant food and formula – can’t trademark its Purel logo, despite the brand having one letter less than Gojo Industries’ Purell brand. 

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Victoria Young
Thu, 14 May 2015
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US firm blocks Kiwi infant formula co from brand name
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