‘Thorough discussions’ between FCB, Westpac, ANZ over account win
FCB wins Westpac media account but also holds ANZ's below-the-line marketing account.
Advertising agency FCB is pouring cold water on any concerns that its win of Westpac’s media buying business could compromise its relationship with ANZ.
Last week, FCB announced it had been awarded the business in a competitive pitch, with the incumbent being Starcom.
But industry observers
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Campbell Gibson
Tue, 20 Sep 2016
Tue, 20 Sep 2016
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‘Thorough discussions’ between FCB, Westpac, ANZ over account win
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