This is your brain on attention - messaging in a modern world
Behavioural scientist Pascal Bourgeat tells NBR View about moving beyond food and sex.
Nathan Smith Thu, 06 Apr 2017
(Scroll down for NBR View)
How can you get people’s attention? Give their brains extra glucose, says a visiting behavioural scientist.
Well, glucose is a good idea, but it’s probably not a company’s responsibility. However, it is certainly important to produce better and more intuitive
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).