The problem with Lachlan Murdoch's plan for ad-funded phone bills
Sorry, young 'un. It's been tried before.
Lachlan Murdoch – son of the more famous Rupert – is one of several big names backing Unlockd*, the Aussie start-up that plans to let consumers pay their smartphone bills by watching adverts.
The company says it has developed a technology platform that allows telecommunications providers to offer
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The problem with Lachlan Murdoch's plan for ad-funded phone bills
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