The future of influence
The challenge for brands is still working out who to engage with and how to gauge results.
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As the relatively new kids on the global media block, influencers have been quick to cement themselves as a bona fide channel – but a sea of grey still swirls around many aspects of engaging them.
Recently, the Commercial Communications Council asked a panel of industry experts to examine the
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Victoria Wells
Fri, 11 Aug 2017
Fri, 11 Aug 2017
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