Slow gains in big name Nutri-Grain cereal litigation
A three-dimensional Nutri-Grain trademark was accepted in January but is now being opposed by the largest food company in the world, Nestlé, as well as local grocery group Foodstuffs.
Hamish McNicol Mon, 27 Jul 2015
Multi-billion dollar international food business Kellogg’s is facing strong competition in what could become a long-distance race to trademark the shape of its “Ironman food” Nutri-Grain cereal.
US-based Kellogg Company applied to trademark what it calls the “unusual” three-dimensional shape of a
Want to read more? It's easy.
Choose your best value subscription option
Student
Exclusive offer for uni students studying at a New Zealand university (valued at $499).