Sky insider reveals Fanpass numbers
PLUS: The strategy behind the online service price hike.
Hot Topic
Hawke’s Bay
A Sky TV insider tells NBR its Fanpass service has fewer than 10,000 active users – and indicates it’s well below the company’s goals. So much for the theory that Fanpass was kneecapped for being too successful (that is, attracting too many subs away from decoder contracts).
The insider says
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Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
Monthly Premium Online Subscription
NZ$44.95 / monthly
Smartphone Only Subscription
NZ$24.95 / monthly
Premium Group Membership 10 Users
NZ$350+GST / monthly
$35 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$600+GST / monthly
$30 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1250+GST / monthly
$25 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$1875+GST / monthly
$18.75 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
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Sky insider reveals Fanpass numbers
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