Sky insider reveals Fanpass numbers
PLUS: The strategy behind the online service price hike.
A Sky TV insider tells NBR its Fanpass service has fewer than 10,000 active users – and indicates it’s well below the company’s goals. So much for the theory that Fanpass was kneecapped for being too successful (that is, attracting too many subs away from decoder contracts).
The insider says
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Sky insider reveals Fanpass numbers
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