Size does matter – rethinking the big data miracle
“It turns out the insights we need may have nothing to do with big data," entrepreneur Derek Handley says.
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Hawke’s Bay
Just over 10 years ago, Aera Foundation founder and entrepreneur Derek Handley was asked by Toyota to collect data about potential car buyers.
The iPhone had recently been released, along with the Kindle, and the world’s largest companies wanted to move from the web to mobile. To achieve this,
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Nathan Smith
Fri, 23 Mar 2018
Fri, 23 Mar 2018
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Size does matter – rethinking the big data miracle
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