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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
3 mins to read

Savour the brand journey

Opinion: Short-term approaches creates sales spikes but require further investment to spike again.

Alex Lawson
Fri, 01 Dec 2017

I love pie. I love all types of pie but especially apple – it has a special place in my heart.

My Grandma made a mean apple pie. When I was young, it was a ritual of her twice-yearly visits that a pie would be made and I would get to enjoy it.

I knew all the basic rules: one pie per visit and

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Alex Lawson
Fri, 01 Dec 2017
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Savour the brand journey
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