Research points way to Sky TV growth — but also reveals point of 'maximum risk'
How the pay-TV provider could reach untapped markets; an estimate of its rump number of subscribers if it doesn't become more flexible.
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Hawke’s Bay
How can Sky TV reverse its declining customer numbers?
In February, the pay-TV provider rejigged its cheapest package so a customer could pay as little as $25 a month for a “Starter” package.
Some called it discounting, as the $25 Starter replaced the $50/month Sky Basic. Others called it a
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Research points way to Sky TV growth — but also reveals point of 'maximum risk'
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