Rebranded AECT remains 'an absolute anachronism' by another name
The rebrand exercise cost $78,933, a trivial amount compared to “the more than $200 million it will have squandered” by its official windup date, says PR veteran Cedric Allan. With special feature audio.
Nick Grant Fri, 15 Jul 2016
The organisation previously known as The Auckland Energy Consumer Trust has recently rebranded itself as Entrust in an effort to clarify its purpose to apparently bewildered beneficiaries.
According to the trustees of the entity created in 1993 as part of electricity sector reforms, the previous
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