Persuasion, pre-suasion and the art of good business
Differentiating successful businesspeople from those who are just doing business.
The biggest mistake people make in business is trying to persuade others to a position by sharing all the things that convinced them. Aristotle warned about this, saying people are only convinced by the things which affect them.
So say Drs Susan and Peter Glaser of US-based communications
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Nathan Smith
Tue, 06 Dec 2016
Tue, 06 Dec 2016
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Persuasion, pre-suasion and the art of good business
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