Penfolds campaign is a deliberate break from the standard conventions of the wine category.
Nevil Gibson for NBR Food Industry Week Fri, 31 Oct 2014
Penfolds says its new “Numbers Can Be Extraordinary” brand campaign is a deliberate break from the standard conventions of the wine category.
The global campaign, conceived and delivered by UK-based Leagas Delaney, was developed across print, digital and out-of-home platforms and is running in New
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