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Penfolds plays the numbers

Penfolds campaign is a deliberate break from the standard conventions of the wine category.

Nevil Gibson for NBR Food Industry Week
Fri, 31 Oct 2014

Penfolds says its new “Numbers Can Be Extraordinary” brand campaign is a deliberate break from the standard conventions of the wine category.

The global campaign, conceived and delivered by UK-based Leagas Delaney, was developed across print, digital and out-of-home platforms and is running in New

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Nevil Gibson for NBR Food Industry Week
Fri, 31 Oct 2014
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Penfolds plays the numbers
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