OPINION: Three lessons from the Samsung recall
BlacklandPR's Mark Blackham on why the timing and thoroughness of a recall is critical, and what Samsung should do now.
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Hawke’s Bay
Samsung’s travails with the Galaxy Note 7's burning batteries illustrates a common problem in product recalls: It takes time to work out what is wrong.
Difficulty isolating a product fault can lead to “recall creep” – where the scale of a recall continues to grow as you discover more about the
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Mark Blackham
Thu, 13 Oct 2016
Thu, 13 Oct 2016
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OPINION: Three lessons from the Samsung recall
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