BlacklandPR's Mark Blackham on why the timing and thoroughness of a recall is critical, and what Samsung should do now.
Mark Blackham Thu, 13 Oct 2016
Samsung’s travails with the Galaxy Note 7's burning batteries illustrates a common problem in product recalls: It takes time to work out what is wrong.
Difficulty isolating a product fault can lead to “recall creep” – where the scale of a recall continues to grow as you discover more about the
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