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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
3 mins to read

MediaWorks rebranded too early – expert

A branding expert says MediaWorks has not been careful enough with its intellectual property. With special audio feature.

Chelsea Armitage
Fri, 22 Jan 2016

MediaWorks has not been careful enough with its intellectual property, which could stymie its recent rebrand, a branding expert says.

The media company announced yesterday its new multi-platform news service will launch in less than a fortnight. The brand, coined Newshub, will see the network’s

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Chelsea Armitage
Fri, 22 Jan 2016
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MediaWorks rebranded too early – expert
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