Media merger tries out truthful hyperbole
NZME and Fairfax's Commerce Commission application would be laughable if it weren't so serious. With special feature audio.
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Emotional appeal is the decisive factor in a good sales pitch – hence the 171-odd pages of pathos in the plea for regulatory permission to merge the country’s two biggest news companies.
It’s understandable that publishers NZME and Fairfax NZ should lay it on thick in their Commerce Commission
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Media merger tries out truthful hyperbole
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