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Media buyers praise Weldon's 'impressive changes and innovation' on exit day

"We don't buy personalities at Mediaworks, we buy audiences," OMD boss says.

Chelsea Armitage
Wed, 04 May 2016

Mediaworks chief executive Mark Weldon's resignation this week after a tumultuous tenure has certainly caused a stir in journalism circles.

But do media buyers – or more importantly, audiences – even care about the kerfuffle?

“In short, no. Obviously, every successful company is bigger than just

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Chelsea Armitage
Wed, 04 May 2016
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Media buyers praise Weldon's 'impressive changes and innovation' on exit day
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