Marketing plays of the week: Tip Top's colouring, Tui's catches and the latest from the Mentalist…
Fri, 24 Jan 2014
#1
Feel Tip Top posters
Client: Tip Top (Fonterra)
Agency: Colenso BBDO
The ice cream maker launched its “Feel Tip Top’ proposition more than a year ago and as part of feeling good, its latest campaign screams out about how it has ditched artificial colours. Its psychdellic TV ad
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