Marketing plays of the week: Malaysia Airlines emphasizes destination over journey
Ads from Malaysia Airlines, Auckland Transport and more
#1
Agency: JWT
Client: Auckland Transport
My first reaction to this ad was, “Ooh, NZTA has another ad for the summer holidays.” As it turns out, this is an Auckland Transport ad. It will be targeted at Aucklanders, which I think is unfortunate, given it could be used nation-wide.
“Auckland
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Campbell Gibson
Fri, 23 Jan 2015
Fri, 23 Jan 2015
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Marketing plays of the week: Malaysia Airlines emphasizes destination over journey
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