#1
Agency: Young & Shand
Client: KFC
When KFC gave customers the ability to create their own burgers from the safety of their phones this kind of result shouldn’t be surprising. The "Colonel’s Burger Builder" campaign invited customers to create a burger with an app
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Campbell Gibson
Fri, 10 Oct 2014
Fri, 10 Oct 2014
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MARKETING PLAYS OF THE WEEK: KFC's customisable burgers, Budweiser's drink driving PSA and Lotto misses the mark
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