Marketing plays of the week: Heart-stopping paranoia with a sedentary lifestyle
Ad campaigns from Westpac, State Insurance and the Heart Foundation.
#1
Agency: Colenso BBDO
Client: State Insurance
This unbranded ad featured in a few print publications but the actual message wasn’t delivered until the next page where it was revealed to be a State Insurance ad. The brilliant, creative execution won it December ad of the month – along with $500
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Campbell Gibson
Fri, 13 Feb 2015
Fri, 13 Feb 2015
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Marketing plays of the week: Heart-stopping paranoia with a sedentary lifestyle
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