Marketing plays of the week: Heart-shaped junk, Trev the towie and battening the hatches
Campaign from Health Promotion Agency, Jaguar NZ and more.
Chelsea Armitage Fri, 13 Nov 2015
Agency: Y&R
Client: Health Promotion Agency
Heart-shaped junk food is the star of the Health Promotion Agency's latest campaign to inspire families to be more active. The campaign – Big Change Starts Small – comprises two TVCs saying we feed our kids too much junk food and encouraging them to
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