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Marketing plays of the week: Heart-shaped junk, Trev the towie and battening the hatches

Campaign from Health Promotion Agency, Jaguar NZ and more.

Chelsea Armitage
Fri, 13 Nov 2015

Agency: Y&R

Client: Health Promotion Agency

Heart-shaped junk food is the star of the Health Promotion Agency's latest campaign to inspire families to be more active. The campaign – Big Change Starts Small – comprises two TVCs saying we feed our kids too much junk food and encouraging them to

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Chelsea Armitage
Fri, 13 Nov 2015
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Marketing plays of the week: Heart-shaped junk, Trev the towie and battening the hatches
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