Marketing plays of the week: Health campaigns, Christmas sentimentality and the Qantas rebrand
Tis the season for sentimentality, two health campaigns and the Qantas rebrand.
#1
Agency: Double Fish
Client: Alzheimer’s NZ
The "About Dementia" campaign has been under way since 2012 but in recent months it got a fresh injection from former All Black Reuben Thorne. He joined model Colin Mathura-Jeffrey as a champion for the campaign and had his first newspaper ad ran in
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Campbell Gibson
Fri, 14 Nov 2014
Fri, 14 Nov 2014
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Marketing plays of the week: Health campaigns, Christmas sentimentality and the Qantas rebrand
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