Marketing plays of the week: Cadbury strikes back and what does a heart attack look like?
Ad campaigns from Cadbury, the NZ Heart Foundation and Lotto
Campbell Gibson Fri, 17 Jul 2015
#1
Client: Heart Foundation
Agency: Barnes, Catmur & Friends
New research from the Heart Foundation says Kiwis aren’t taking heart attack symptoms seriously, resulting in preventable damage or deaths. The charity launched its largest public awareness campaign last weekend, with this provocative
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