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Marketing plays of the week: Beaurepaires' new mascot

Ad campaigns from ChildFund, Christchurch Tourism, Airbnb and more

Campbell Gibson
Fri, 28 Nov 2014

#1

Agency: Network Communications

Client: ChildFund

This steam punkish display is currently at Queens Wharf, Auckland, just outside the ferry terminal. With the help of Beca and Enterprize Steel, the ChildFund has made the country’s first Christmas tree made of 100 bikes. The structure is nearly

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Campbell Gibson
Fri, 28 Nov 2014
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Marketing plays of the week: Beaurepaires' new mascot
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