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Marketing plays of the week: ASB and ANZ square off in sport

Ad campaigns from ASB, ANZ, Fonterra and Lynx.

Campbell Gibson
Fri, 30 Jan 2015

#1

Agency: Saatchi & Saatchi

Client: ASB

In case you’re one of the 3.2 million people who haven’t seen this ad, ASB took advantage of its naming rights to the Auckland tennis open by using dogs as ball boys. Despite ASB cutting down a little on ad spend, January has been a busy month for the

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Campbell Gibson
Fri, 30 Jan 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Marketing plays of the week: ASB and ANZ square off in sport
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