Meat franchisor tries to sell notion that milk is priced per litre.
University of Canterbury associate professor in marketing Ekant Veer talks about the Mad Butcher ad complaint NBR Radio and on demand via MyNBR Radio.
Campbell Gibson Wed, 28 Oct 2015
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The Mad Butcher has rejected allegations one of its ads misconstrued the price of milk.
A television ad for the meat franchise advertised milk at $1.25 a litre, followed by an image of a two-litre
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