close
MENU
Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
5 mins to read

Is $12 million spent on road safety advertising a year worth it?

Marketing experts praise government agency's advertising but the Taxpayer's Union is unconvinced.

Campbell Gibson
Fri, 10 Apr 2015

Each year the New Zealand Transport Agency (NZTA) spends roughly $12 million on road safety advertising in the hopes of reducing this country’s road toll.

Advertising is inherently difficult to measure, which means the debate over whether this spend is justified will never end. And the road toll

Want to read more? It's easy.

Choose your best value subscription option

Student

Exclusive offer for uni students studying at a New Zealand university (valued at $499).
Individual
Group membership
NBR Marketplace

Yearly Premium Online Subscription

NZ$499.00 / yearly

Monthly Premium Online Subscription

NZ$44.95 / monthly

Smartphone Only Subscription

NZ$24.95 / monthly

Premium Group Membership 10 Users

NZ$350+GST / monthly

$35 per user - Pay by monthly credit card debit

Premium Group Membership 20 Users

NZ$600+GST / monthly

$30 per user - Pay by monthly credit card debit

Premium Group Membership 50 Users

NZ$1250+GST / monthly

$25 per user - Pay by monthly credit card debit

Premium Group Membership 100 Users

NZ$1875+GST / monthly

$18.75 per user - Pay by monthly credit card debit

Yearly Premium Online Subscription + NBR Marketplace

NZ$499.00 / yearly

Already have an account? Login
Campbell Gibson
Fri, 10 Apr 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Is $12 million spent on road safety advertising a year worth it?
46735
true