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Indie ad agency wins largest car advertiser

Special Group has won the Holden creative advertising account after a six-month tender process.

Campbell Gibson
Thu, 07 May 2015

The biggest car advertiser, as rated by Nielsen ratecards, has appointed independent creative advertising agency Special Group to its creative advertising account.

Holden, which spent approximately $16.2 million on advertising last year, started the tender process in November. Four agencies took

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Campbell Gibson
Thu, 07 May 2015
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Indie ad agency wins largest car advertiser
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