If brand power works for products, how about countries?
Analysis: WorldPR's Global Leadership Ranking measures who's doing best in the profile stakes.
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Hawke’s Bay
The success of a country’s brand can decide how well it does in trade, foreign direct investment, tourism, regional influence and international media recognition.
The latest WorldPR Global Leadership Ranking provides the answers on how countries rank and how they got there.
It has been
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If brand power works for products, how about countries?
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