Ideas matter: UK unexpectedly tops new 'soft power' index ahead of US
First comprehensive study on soft power reveals unexpected shifts in which countries control the power of words.
Hot Topic
Hawke’s Bay
New Zealand placed 16th in the world in terms of 'soft power', according to the first annual ranking of the strength of national soft power resources.
Soft power is a concept developed by Professor Jospeh Nye, the former dean of the Harvard Kennedy School of Government, to describe the ability to
Want to read more? It's easy.
Choose your best value subscription option
Individual
Group membership
NBR Marketplace
Yearly Premium Online Subscription
NZ$499.00 / yearly
Monthly Premium Online Subscription
NZ$44.95 / monthly
Smartphone Only Subscription
NZ$24.95 / monthly
Premium Group Membership 10 Users
NZ$350+GST / monthly
$35 per user - Pay by monthly credit card debitPremium Group Membership 20 Users
NZ$600+GST / monthly
$30 per user - Pay by monthly credit card debitPremium Group Membership 50 Users
NZ$1250+GST / monthly
$25 per user - Pay by monthly credit card debitPremium Group Membership 100 Users
NZ$1875+GST / monthly
$18.75 per user - Pay by monthly credit card debitYearly Premium Online Subscription + NBR Marketplace
NZ$499.00 / yearly
Already have an account? Login
Nathan Smith
Fri, 21 Aug 2015
Fri, 21 Aug 2015
© All content copyright NBR. Do not reproduce in any form without permission, even if you have a paid subscription.
Ideas matter: UK unexpectedly tops new 'soft power' index ahead of US
50686