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Ice cream wars heating up

Darren Greenwood for Food Industry Week
Thu, 22 Nov 2012

The ice cream wars are heating up, with Fonterra being accused of “cramming” supermarket freezers after launching its new Tip Top ice cream.

The Crammed range arrived in supermarkets earlier this month, including a donut offering similar to that produced by boutique rival Holy

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Darren Greenwood for Food Industry Week
Thu, 22 Nov 2012
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Ice cream wars heating up
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