IAB NZ tackles native advertising
As native advertising becomes more popular, industry standards organisation wants more clarity.
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Hawke’s Bay
An advertising standards organisation is working to produce guidelines for the controversial practice of online native advertising in New Zealand.
In short, native advertisements are ads that blend in with normal content.
The Interactive Advertising Bureau (IAB) Standards & Guidelines Council
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Campbell Gibson
Fri, 22 May 2015
Fri, 22 May 2015
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IAB NZ tackles native advertising
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