How Project Santa worked out for Trade Me
On a drill to prepare for a possible Amazon NZ launch, and the rise and rise of subscription-based services.
Amazon has a number of tricks up its sleeve, including killer logistics, one-click payments and massive scale.
But one of the biggest is its Prime subscription, which helps to lock consumers into the Amazon universe.
In the US, a $US99/year Prime subscription gives you unlimited free
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How Project Santa worked out for Trade Me
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