Heineken ramps up cider investment
Consumption of cider has increased four-fold in the past five years.
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Hawke’s Bay
Global brewer Heineken has invested serious money into its smallest and most remote outpost that doesn’t even make beer.
The Dutch company’s New Zealand subsidiary, DB, now wholly owns the Redwood Cider Co plant in rural Nelson.
Redwood has been making fruit-based wines and ciders since 1947 but
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Nevil Gibson for NBR Food Industry Week
Tue, 07 Apr 2015
Tue, 07 Apr 2015
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Heineken ramps up cider investment
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