Has Michael Hill taken a hit from the Bachelor meltdown?
The NZX-listed company appeared to face a double whammy as sponsor: ratings down on last season and the tarnished brand image that could come from the winner's shenanigans.
Mainstream media has gone into a tabloid frenzy over Jordan and Fleur’s breakup, less than 72 hours after The Bachelor NZ final screened. But media experts say the show’s sponsor, Michael Hill [NZX: MHI], probably isn’t fazed.
The NZX-listed company appeared to face a double whammy sponsoring this
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Chelsea Armitage
Fri, 13 May 2016
Fri, 13 May 2016
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Has Michael Hill taken a hit from the Bachelor meltdown?
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