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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
5 mins to read

Fonterra’s car crash PR

A floundering performance. With special feature audio.

Sat, 02 Apr 2016

“Paul,” he said. People like it when you use their first name. It’s a basic communication skill really.

“You see Paul, the challenge I face as a CFO …” Keep the voice low and gentle, say the lines you practised with that guy from communications – what was his name?

Doesn’t matter.  Just

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Fonterra’s car crash PR
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