Fonterra takes more control over PR, cuts back BBG role
The dairy giant has shaken up its PR functions to gain more control of its messaging.
As speculated by NBR in July, dairy export giant Fonterra has reduced its $6 million annual contract with external communications agency Baldwin Boyle Group.
The five-year contract doesn’t fall due until early next year but Fonterra started negotiations early to allow the farmer-owned
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Fiona Rotherham
Mon, 30 Oct 2017
Mon, 30 Oct 2017
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Fonterra takes more control over PR, cuts back BBG role
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