Fonterra takes more control over PR, cuts back BBG role
The dairy giant has shaken up its PR functions to gain more control of its messaging.
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As speculated by NBR in July, dairy export giant Fonterra has reduced its $6 million annual contract with external communications agency Baldwin Boyle Group.
The five-year contract doesn’t fall due until early next year but Fonterra started negotiations early to allow the farmer-owned
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Fiona Rotherham
Mon, 30 Oct 2017
Mon, 30 Oct 2017
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Fonterra takes more control over PR, cuts back BBG role
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