Fonterra says 'telling its own story' has lifted its corporate reputation
Fonterra says its corporate reputation has lifted seven points after significant investment in its own messaging.
About 18 months ago dairy giant Fonterra researched what the public knew about it.
The results were pretty damning: less than 10% of New Zealanders felt they knew Fonterra well and more worrying, less than 60% knew the co-operative was owned by farmers. Most thought it was a faceless
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Fiona Rotherham
Mon, 06 Mar 2017
Mon, 06 Mar 2017
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Fonterra says 'telling its own story' has lifted its corporate reputation
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