FCB hangs on to Volkswagen media here despite global consolidation
It appears FCB Media will hold on to Volkswagen's media account despite global consolidation by the German carmaker.
It appears FCB Media will hold on to Volkswagen’s media account despite global consolidation by the German carmaker.
Volkswagen announced it has moved all its global media accounts to Omnicom-owned PHD (known locally as SparkPHD), awarding it the $3.2 billion international account after a pitch
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Chelsea Armitage
Fri, 17 Jun 2016
Fri, 17 Jun 2016
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FCB hangs on to Volkswagen media here despite global consolidation
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