Even women think men are more creative
Is gender bias so insidious that it affects how we judge ingenuity, too?
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Hawke’s Bay
THE RESEARCH: Devon Proudfoot, a doctoral candidate at Duke University, and her colleagues Aaron Kay and Christy Koval performed several studies of gender bias and creativity. In one, subjects rated how central certain personality characteristics were to creativity. The results showed that both men
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Interview by Kate Adams
Wed, 11 Jul 2018
Wed, 11 Jul 2018
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Even women think men are more creative
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