Editor's Insight: Public servants join All Blacks and Hobbits as Kiwi soft power giants
Two global soft power lists give credit to quality of government as well as sport and culture.
Nevil Gibson discusses his latest Editor's Insight on NBR Radio and on demand on MyNBR Radio.
Mon, 24 Aug 2015
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The All Blacks, Hobbits and Middle Earth have helped make New Zealand a big influencer on the world stage.
Soft power is one way of measuring this
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