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Hot Topic Hawke’s Bay
Hot Topic Hawke’s Bay
4 mins to read

Editor’s Insight: Celebrity's laundry powder washes up green

Actress Jessica Alba's Honest company is accused of misleading consumers over its "toxin-free" products. With special audio feature.

Tue, 15 Mar 2016

An increasing number of high-profile companies are being put through the greenwashing wringer.

“Greenwashing” is a term used for companies that make false claims to sustainability and other green virtues.

The most notorious case is a fast-food company in the US known as Chipotle (pronounced:

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Editor’s Insight: Celebrity's laundry powder washes up green
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